# Professor Scott Galloway explains why J.C. Penney must diversify its offerings and focus more on customer experiences

1 Faculty News November 15, 2019 ![Marketplace Logo](/sites/default/files/styles/246w/public/assets/images/marketplace_logo.jpg?itok=IIav3Udj)>

Excerpt from [Marketplace](https://www.marketplace.org/2019/11/15/jc-penney-reimagined-stores/) -- “'If necessity is the mother of invention, desperation is the grandmother of innovation, and this is a company that has to take risks,' said [Scott Galloway](https://www.stern.nyu.edu/faculty/bio/scott-galloway), a New York University marketing professor."

[Read More](https://www.marketplace.org/2019/11/15/jc-penney-reimagined-stores/)