# Professor Scott Galloway explains why more companies are adopting socially-conscious messaging in a story about Gillette's "We Believe" campaign

1 Faculty News January 23, 2019 ![CNN logo](/sites/default/files/styles/246w/public/assets/images/uat_027323.jpg?itok=3feg8BmM)>

Excerpt from [CNN](https://www.cnn.com/2019/01/23/business/gillette-ad-procter-and-gamble-stock/index.html) -- "'The "woke' business strategy will be big theme in 2019, as that's where the money is,' [Scott Galloway](http://www.stern.nyu.edu/faculty/bio/scott-galloway), founder of the business research firm Gartner L2 and a professor of marketing at New York University Stern School of Business, told CNN Business last week."

[Read more](https://www.cnn.com/2019/01/23/business/gillette-ad-procter-and-gamble-stock/index.html)