# Professor Scott Galloway explains why pure-play web retailing is not sustainable

1 Faculty News November 14, 2016 ![](/sites/default/files/styles/246w/public/assets/images/con_031606.jpg?itok=1xJUhJ6A)>

Excerpt from [MIT Technology Review](https://www.technologyreview.com/s/602780/amazons-next-big-move-take-over-the-mall/) -- "'Pure-play Web retailing is not sustainable,' New York University marketing professor [Scott Galloway](http://www.stern.nyu.edu/faculty/bio/scott-galloway) told me. He points out that the deep discounting and high delivery costs that characterize Web sales have made it hard for Amazon to turn a profit. If Amazon were to remain an online-only merchant, he says, its future success would be in jeopardy. He believes the company will end up opening 'hundreds and then thousands of stores.'"

[Read more](https://www.technologyreview.com/s/602780/amazons-next-big-move-take-over-the-mall/)