# Professor Scott Galloway explains why the traditional advertising industry is declining

1 Faculty News February 2, 2016 ![Marketing Magazine logo](/sites/default/files/styles/246w/public/assets/images/marketingmagazine192x144.jpg?itok=nvEeTNUt)>

Excerpt from [Marketing Magazine](http://www.marketingmagazine.co.uk/article/1381922/advertising-tax-poor-people-pay) -- "One reason, says [Galloway](http://www.stern.nyu.edu/faculty/bio/scott-galloway), is that if you are willing to pay, you can now easily avoid advertising. Sign up to Spotify and you can skip the ads. Buy a pricey iPhone and ad blockers are fitted as standard. Download your favourite TV show from iTunes and you get it without the annoying ads. As Galloway puts it: 'Advertising is becoming a tax only poor people pay.'"

[Read more](http://www.marketingmagazine.co.uk/article/1381922/advertising-tax-poor-people-pay)