# Professor Scott Galloway on how purchases of presidential campaign merchandise can provide information on supporter demographics

1 Faculty News June 23, 2015 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/uat_027320.jpg?itok=W8xBr66g)>

Excerpt from [The New York Times](http://www.nytimes.com/2015/06/25/fashion/presidential-campaign-stores-voter-data.html?_r=1) -- "Still, the trend in campaign stores, even in the more basic emporia, is limited-edition merchandise geared to specific events: LGBT pride, in the case of Mrs. Clinton and Mr. Sanders (think rainbow stripes); Father’s Day in the case of Mr. Paul. Such collections provide not only another reason to shop/donate, but also insight into what issue may be most important to a particular supporter. 'It’s a signal,' said [Scott Galloway](http://www.stern.nyu.edu/faculty/bio/scott-galloway), the founder of the digital research firm L2 and a clinical professor of marketing at the New York University Stern School of Business. 'I would say a faint signal, but definitely a signal.'"

[Read more](http://www.nytimes.com/2015/06/25/fashion/presidential-campaign-stores-voter-data.html?_r=1)