# Professor Scott Galloway is interviewed about Amazon's potential impact on the advertising industry, from his book, "The Four"

1 Faculty News January 18, 2018 ![Bloomberg logo](/sites/default/files/styles/246w/public/assets/images/bloomberg192x144.jpg?itok=yV529lwz)>

Excerpt from [Bloomberg](https://www.bloomberg.com/amp/news/articles/2018-01-18/amazon-has-a-plan-tobecome-profitable-it-s-called-advertising) -- "'Similar to the candy and magazine racks, which are the most valuable space in the store, Amazon is the most valuable space on the web because you are at the very bottom of the funnel,' says [Scott Galloway](http://www.stern.nyu.edu/faculty/bio/scott-galloway), a marketing professor at New York University’s Stern School of Business and author of The Four: The Hidden DNA of Amazon, Apple, Facebook and Google."

[Read more](https://www.bloomberg.com/amp/news/articles/2018-01-18/amazon-has-a-plan-tobecome-profitable-it-s-called-advertising)