# Professor Scott Galloway offers his perspective on why he believes that the newly-launched streaming platform Peacock faces an uphill battle

1 Faculty News July 17, 2020 ![New York Magazine logo](/sites/default/files/styles/246w/public/assets/images/con_035440.gif?itok=tfYuio90)>

Excerpt from [New York Magazine](https://nymag.com/intelligencer/2020/07/why-peacock-faces-an-uphill-battle.html) -- "I think Peacock is going to struggle. First of all, it’s late to the game. A lot of people have spent a lot of money and a lot of time and are … I don’t want to say they’re sated on content, but content consumption has gone up dramatically during the pandemic. Peacock does have some unique attributes. One is that it believes — and is probably correct — that the whole world can’t go to subscription, that there is a large market for people who are fine with advertising for free. But I think its pricing strategy is confusing."

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