# Professor Scott Galloway points out how the tech and fashion industries influence each other ahead of the simultaneous product launches by Apple and Adidas

1 Faculty News September 19, 2018 ![Financial Times logo](/sites/default/files/styles/246w/public/assets/images/uat_025699.jpg?itok=5SpaxEbn)>

Excerpt from the [Financial Times](https://www.ft.com/content/561685fa-bb13-11e8-94b2-17176fbf93f5) -- "'Apple is not a tech company, it’s a luxury brand,' said Scott Galloway, professor of marketing at the New York University Stern School of Business. 'Just as Apple copied Louis Vuitton, you’re going to see Nike and Adidas copy Apple.'"

[Read more](https://www.ft.com/content/561685fa-bb13-11e8-94b2-17176fbf93f5)