# Professor Scott Galloway's new book, "The Four," is featured as a Financial Times book of the month

1 Faculty News October 12, 2017 ![Financial Times logo](/sites/default/files/styles/246w/public/assets/images/uat_025699.jpg?itok=5SpaxEbn)>

Excerpt from the [Financial Times](https://www.ft.com/content/f3107d0e-a474-11e7-b797-b61809486fe2) -- "In his first book, The Four, \[[Galloway](http://www.stern.nyu.edu/faculty/bio/scott-galloway)\] poses the question, 'wherever you stand in the debate regarding Apple and privacy . . . Would we have endured this hand-wringing if the shooter’s phone had been a BlackBerry?' No, is his answer. Apple gets away with it because it is perceived as cool and innovative."

[Read more](https://www.ft.com/content/f3107d0e-a474-11e7-b797-b61809486fe2)