# Professor Scott Galloway's views on Snap Inc.'s IPO are highlighted

1 Faculty News February 21, 2017 ![MarketWatch logo](/sites/default/files/styles/246w/public/assets/images/marketwatch%20logo.jpg?itok=pHUVfozf)>

Excerpt from [MarketWatch](http://www.marketwatch.com/story/oh-snap-this-could-be-the-top-2017-02-21) -- "'This IPO has generated a lot of hype,' says [Scott Galloway](http://www.stern.nyu.edu/faculty/bio/scott-galloway), New York University business school professor and founder of marketing firm L2. 'But... Snap is a loser and will ring the bell at the top of the social-media market.'"

[Read more](http://www.marketwatch.com/story/oh-snap-this-could-be-the-top-2017-02-21)