# Professor Scott Galloway shares his perspective on Procter & Gamble's focus on socially conscious advertising

1 Faculty News March 6, 2020 ![CNN logo](/sites/default/files/styles/246w/public/assets/images/uat_027323.jpg?itok=3feg8BmM)>

Excerpt from [CNN](https://edition.cnn.com/2020/03/06/business/procter-gamble-carolyn-tastad-risk-takers/index.html) -- "P&G knew it faced those risks, but ultimately, the company decided to take a chance anyway. [Scott Galloway](https://www.stern.nyu.edu/faculty/bio/scott-galloway), professor of marketing at New York University's Stern School of Business, called that strategy 'smart' because it can help keep P&G's products relevant to a new generation of younger customers. 'Being 'woke' is going where the money is,' Galloway said."

[Read More](https://edition.cnn.com/2020/03/06/business/procter-gamble-carolyn-tastad-risk-takers/index.html)