# Professor Scott Galloway shares his predictions for the home technology market

1 Faculty News November 21, 2017 ![Fox News logo](/sites/default/files/styles/246w/public/assets/images/con_035384.gif?itok=etZbvd9q)>

Excerpt from [Fox News](https://radio.foxnews.com/2017/11/21/hemmer-time-part-2-tech-inside-your-home/) -- "The new battleground I believe is going to be the home. It is the only place that you don't have your phone attached to your hand and it's a place where you make a lot of purchase and media decisions, what you are going to watch and what you are going to buy. Who owns the home now? The buttery voice of Alexa."

[Read more](https://radio.foxnews.com/2017/11/21/hemmer-time-part-2-tech-inside-your-home/)