# Professor Scott Galloway shares his views on Amazon's business strategy

1 Faculty News July 11, 2017 ![CNBC logo](/sites/default/files/styles/246w/public/assets/images/con_034412.gif?itok=MRidxYS3)>

Excerpt from [CNBC](http://www.cnbc.com/video/2017/07/11/nyus-scott-galloway-amazon-will-be-the-fastest-growing-offline-retailer.html) -- "Amazon's decided retail's a difficult business. A better business is software, where you have recurring revenue. And now, more households have a recurring revenue relationship with Amazon in the form of Prime than voted in the '16 election or have a landline phone. ... You shop at Best Buy, which is an incredibly well-managed company, but you don't get season 2 of Transparent when you shop at Best Buy. So, they're creating all sorts of ecosystem and hooks to lock people into this recurring revenue relationship. And they're also fighting unfair. They have cheaper capital. They can just throw more resources at these types of shopping days than any other organization."

[Watch the video](http://www.cnbc.com/video/2017/07/11/nyus-scott-galloway-amazon-will-be-the-fastest-growing-offline-retailer.html)