# Professor Scott Galloway shares his views on the future of social media for ecommerce

1 Faculty News December 17, 2015 ![Financial Times logo](/sites/default/files/styles/246w/public/assets/images/uat_025699.jpg?itok=5SpaxEbn)>

Excerpt from the [Financial Times](http://www.ft.com/intl/cms/s/0/5c97eeec-a026-11e5-beba-5e33e2b79e46.html) -- "[Scott Galloway](http://www.stern.nyu.edu/faculty/bio/scott-galloway), founder of research firm L2 and professor of marketing at New York University’s Stern Business School, expects \[social shopping\] will continue to underwhelm because social networks are for social activities, not shopping. 'Social still plays a huge role in retail or a brands’ business, but it’s just not where the actual retailing gets done,' Mr Galloway says."

[Read more](http://www.ft.com/intl/cms/s/0/5c97eeec-a026-11e5-beba-5e33e2b79e46.html)