# Professor Scott Galloway shares his views on the trajectory of the Trump brand

1 Faculty News October 25, 2016 ![Associated Press logo](/sites/default/files/styles/246w/public/assets/images/con_031530.jpg?itok=uSjLQY9n)>

Excerpt from the [Associated Press](http://bigstory.ap.org/article/1a8711a0e879443bac190cf069975e89/trump-brand-loses-luster-affluent) -- "'In the short run, business gets damaged, but in the long run there's a lot of opportunity with less aspirational brands that target the middle- and lower-class,' NYU's [Galloway](http://www.stern.nyu.edu/faculty/bio/scott-galloway) said. 'I think the Trump brand effectively dies in a Manhattan, but it thrives in some of the lower income, very red regions.'"

[Read more](http://bigstory.ap.org/article/1a8711a0e879443bac190cf069975e89/trump-brand-loses-luster-affluent)