# Professor Thomaï Serdari shares insights on Nordstrom's struggles in the Norfolk area

1 Faculty News June 30, 2018 ![](/sites/default/files/styles/246w/public/assets/images/pilotbody.jpg?itok=3lWqQUq0)>

Excerpt from the [*Virginian Pilot*](https://pilotonline.com/business/consumer/article_3ac7831e-1b76-5ad3-b1f0-1f2bcda80817.html) -- “'It’s not a failure if they pull out,' Professor [Thomaï Serdari](http://www.stern.nyu.edu/faculty/bio/Thomai%20Serdari) said. 'If Nordstrom knows where their customer is, why would it be a failure for them to leave that particular location and go somewhere else where the customer is waiting for them?'”

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