# Professor Sonia Marciano is quoted in a story on Anheuser-Busch InBev (ABI)'s marketing strategy

1 Faculty News March 21, 2019 ![Medium Logo](/sites/default/files/styles/246w/public/assets/images/mediumlogo192x144.jpg?itok=OLoZh-MQ)>

Excerpt from [Medium](https://medium.com/s/story/how-the-worlds-biggest-brewer-killed-the-craft-beer-buzz-e205a28ff632) -- "And if you’re not — if you hold the line and sell 12 cans for the same price ABI is selling 15, said [Sonia Marciano](https://www.stern.nyu.edu/faculty/bio/sonia-marciano), a professor at NYU’s Stern School of Business who has studied ABI’s business practices: 'What do you say to a customer? Why should they buy you?'"

[Read more](https://medium.com/s/story/how-the-worlds-biggest-brewer-killed-the-craft-beer-buzz-e205a28ff632)