# Professor Sonia Marciano shares her views on how Chief Marketing Officers (CMOs) should approach disruption

1 Faculty News October 24, 2016 ![CMO logo](/sites/default/files/styles/246w/public/assets/images/cmo.jpg?itok=WMFQiNMR)>

Excerpt from [CMO](http://www.cmo.com/features/articles/2016/8/17/combating-disruption-cmos-latest-role-.html#gs.SFWej70) -- "To withstand disruption, \[[Marciano](http://www.stern.nyu.edu/faculty/bio/sonia-marciano)\] said that a company’s best bet is to “own” a particular market segment. In Wall Street parlance, that means having an economic moat—maintaining competitive advantages to protect long-term profitability and market share."

[Read more](http://www.cmo.com/features/articles/2016/8/17/combating-disruption-cmos-latest-role-.html#gs.SFWej70)