# Professor Sunder Narayanan weighs in on the future of tech company mascots

1 Faculty News February 4, 2020 ![CMSwireLogo_190x145](/sites/default/files/styles/246w/public/assets/images/CMSWireLogo_190x145.jpg?itok=MRBOJAlQ)>

Excerpt from [CMS Wire](https://www.cmswire.com/digital-marketing/do-we-still-need-brand-mascots/) -- "Yet clinical associate professor of marketing at New York University, [Sunder Narayanan](https://www.stern.nyu.edu/faculty/bio/sunder-narayanan), maintains that tech companies still seek a way to convey character and personality and posits that the Google Doodle is just a modern-day brand mascot — 'a Doodle has been a Charlie Chaplin-honoring video, 'Google' written out in Braille, and a playable game of Pac-Man.'”

[Read More](https://www.cmswire.com/digital-marketing/do-we-still-need-brand-mascots/)