# Professor Tülin Erdem evaluates major brands' apology campaigns

1 Faculty News May 17, 2018 ![CNNMoney logo](/sites/default/files/styles/246w/public/assets/images/con_030743.jpg?itok=5lrpsukl)>

Excerpt from [CNNMoney](http://money.cnn.com/2018/05/17/news/companies/facebook-uber-wells-fargo-commercials/) -- "[Tulin Erdem](http://www.stern.nyu.edu/faculty/bio/tulin-erdem), a professor of marketing at NYU's Stern business school, said she likes the Facebook ad more than the others. There's 'more of an emotional appeal there,' she said. 'I think it's more effective.'"

[Read more](http://money.cnn.com/2018/05/17/news/companies/facebook-uber-wells-fargo-commercials/)