# Professor Tülin Erdem is interviewed about Bacardi's "Back to the Bar" in-person marketing initiative

1 Faculty News March 4, 2018 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/uat_027320.jpg?itok=W8xBr66g)>

Excerpt from [The New York Times](https://www.nytimes.com/2018/03/04/business/media/direct-advertising-community.html) -- "[Tulin Erdem](http://www.stern.nyu.edu/faculty/bio/tulin-erdem), chairwoman of the marketing department at New York University’s Stern School of Business, said the 'Back to the Bar' initiative created a 'nice experience for customers to see Bacardi employees, for community building, and for employees to see how customers relate to the brand.'"

[Read more](https://www.nytimes.com/2018/03/04/business/media/direct-advertising-community.html)