# Professor Tülin Erdem is quoted in a feature story on how retail brands have used nostalgia as a marketing tactic

1 Faculty News March 15, 2018 ![CNNMoney logo](/sites/default/files/styles/246w/public/assets/images/con_030743.jpg?itok=5lrpsukl)>

Excerpt from [CNNMoney](http://money.cnn.com/2018/03/15/news/companies/toys-r-us-90s-brands/index.html) -- "Nostalgia can be a powerful marketing tool, but it's not always enough, said [Tülin Erdem](http://www.stern.nyu.edu/faculty/bio/tulin-erdem), chair of NYU Stern's Marketing Department. 'You can have a comeback with \[nostalgia\], but you can't sustain it,' she said."

[Read more](http://money.cnn.com/2018/03/15/news/companies/toys-r-us-90s-brands/index.html)