# Professor Tensie Whelan highlights key takeaways from the Center for Sustainable Business' Sustainable Market Share Index™

1 Faculty News November 5, 2019 ![Fortune logo](/sites/default/files/styles/246w/public/assets/images/con_031172.jpg?itok=61CxYB-R)>

Excerpt from [Fortune](https://fortune.com/2019/11/05/sustainability-marketing-consumer-spending/) -- "Luckily for the planet, research from the New York University Center for Sustainable Business (CSB) shows shoppers aren't all talk but are actually following through with buying more sustainable goods. 'Across virtually every category of consumer packaged goods (CPG), sustainability is where the growth is, which I think tells you something about where consumers are,' CSB Director [Tensie Whelan](https://www.stern.nyu.edu/faculty/bio/tensie-whelan) tells Fortune."

[Read More](https://fortune.com/2019/11/05/sustainability-marketing-consumer-spending/)