# Professor Tensie Whelan is interviewed about socially responsible investing

1 Faculty News April 20, 2017 ![Mic logo](/sites/default/files/styles/246w/public/assets/images/mic.jpg?itok=AyLpk5x4)>

Excerpt from [Mic](https://mic.com/articles/173741/want-to-use-your-money-to-change-the-world-the-pros-and-cons-of-investing-for-social-good#.IOD1nKyvq) -- "In this climate, 'consumers are in a mood to notice' a brand's values, [Tensie Whelan](http://www.stern.nyu.edu/faculty/bio/tensie-whelan), director of the Stern Center for Sustainable Business at NYU Stern School of Business, told Mic. 'It's that overall impression... The majority of consumers couldn't care less if 80% of brands disappeared tomorrow.'"

[Read more](https://mic.com/articles/173741/want-to-use-your-money-to-change-the-world-the-pros-and-cons-of-investing-for-social-good#.IOD1nKyvq)