# Professor Tensie Whelan is quoted in a story exploring factors behind a rise in consumer demand for upcycled food and beverage products; data from the Sustainable Market Share Index™, research by the Center for Sustainable Business and IRI, is cited

1 Faculty News August 5, 2020 ![Food Business News Logo](/sites/default/files/styles/246w/public/assets/images/Food%20Business%20News%20Logo%20190%20x%20145.jpg?itok=ulztrc9G)>

Excerpt from [Food Business News](https://www.foodbusinessnews.net/articles/16546-slideshow-upcycled-food-and-beverage-innovation-accelerating) -- "More than half of consumers said they are buying more or as much organic products as they did prior to COVID-19, and 7 in 10 said they are buying more or as much eco-friendly products. 'This shows that sustainability-marketed products are growing, but what was really stunning is that 16% delivered 55% of market growth between 2015 and 2019,' said [Tensie Whelan](https://www.stern.nyu.edu/faculty/bio/tensie-whelan), founding director and professor at the NYU Stern Center for Sustainable Business."

[Read More](https://www.foodbusinessnews.net/articles/16546-slideshow-upcycled-food-and-beverage-innovation-accelerating)