# Professor Thomaï Serdari comments on British footwear retailer John Lobb's film series

1 Faculty News June 30, 2016 ![Luxury Daily logo](/sites/default/files/styles/246w/public/assets/images/con_032369.jpg?itok=BZ74qERg)>

Excerpt from [Luxury Daily](https://www.luxurydaily.com/john-lobb-highlights-handcrafting-workmanship-via-in-depth-series/) -- "'John Lobb is a brand whose DNA relies on the one-on-one relationship between the craftsman and the customer,' Ms. [Serdari](http://www.stern.nyu.edu/faculty/bio/Thomai%20Serdari) said. 'It is the tacit knowledge John Lobb’s craftsmen have about the brand’s customers from doing bespoke order after bespoke order that gives them that extra confidence in manipulating the materials.'"

[Read more](https://www.luxurydaily.com/john-lobb-highlights-handcrafting-workmanship-via-in-depth-series/)