# Professor Thomaï Serdari comments on Bulgari's new B.zero1 collection

Faculty News

— February 1, 2016

![Luxury Daily logo](/sites/default/files/styles/246w/public/assets/images/con_032369.jpg?itok=BZ74qERg)

>

Excerpt from [Luxury Daily](http://www.luxurydaily.com/bulgari-reveals-perfect-mistake-after-more-than-a-decade-of-waiting/) -- "'The piece that was introduced [at the start of the millennium] was innovative in its symbolism (zero one, the binary code that describes all life and allows it to evolve as well) but safe in its choice of material, a uniform shade of gold,' said [Thomaï Serdari](http://www.stern.nyu.edu/faculty/bio/Thomai%20Serdari), Ph.D., founder of PIQLuxury, Co-editor of Luxury: History Culture Consumption and adjunct professor of luxury marketing at New York University, New York."

[Read more](http://www.luxurydaily.com/bulgari-reveals-perfect-mistake-after-more-than-a-decade-of-waiting/)