# Professor Thomaï Serdari comments on how Van Cleef & Arpels took inspiration from fairy tales in designing its latest jewelry collection

1 Faculty News August 10, 2018 ![Luxury Daily logo](/sites/default/files/styles/246w/public/assets/images/con_032369.jpg?itok=BZ74qERg)>

Excerpt from [Luxury Daily](https://www.luxurydaily.com/van-cleef-arpels-weaves-fairytales-through-fine-jewelry/) -- "’The Grimm brothers' stories are classic fairy tales that have remained beloved and timeless, at least in the Western world,’ said [Thomaï Serdari](http://www.stern.nyu.edu/faculty/bio/Thomai%20Serdari), brand strategist and professor of luxury marketing at New York University and co-editor of ‘Luxury: History Culture Consumption,’ New York.”

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