# Professor Thomaï Serdari comments on the shift to lead luxury brands into the digital era

1 Faculty News September 23, 2015 ![BusinessBecause logo](/sites/default/files/styles/246w/public/assets/images/BusinessBecause_logo.jpg?itok=HoBjU3u5)>

Excerpt from [BusinessBecause](http://www.businessbecause.com/news/mba-careers/3460/mba-careers-luxury-needs-digital-managers) -- "Professor [Thomaï Serdari](http://www.stern.nyu.edu/faculty/bio/Thomai%20Serdari), strategist in luxury marketing and branding at NYU Stern School of Business, said that there will be both new career and business opportunities as a result of luxury’s digital drive. 'We are experiencing a shift,' she said."

[Read more](http://www.businessbecause.com/news/mba-careers/3460/mba-careers-luxury-needs-digital-managers)