# Professor Thomaï Serdari discusses the challenges Alessandro Bogliolo faces as the new CEO of Tiffany & Co.

1 Faculty News September 7, 2017 ![Global Finance logo](/sites/default/files/styles/246w/public/assets/images/con_033477.jpg?itok=PxtFpGv3)>

Excerpt from [Global Finance](https://www.gfmag.com/magazine/september-2017/bogliolo-add-some-glimmer-luxury-jewelry-brand) -- "With new designs representing less than 10% of jewelry sales last year, accelerating the pace of product innovation will be key. 'Conventional strategies will not work,' says [Serdari](http://www.stern.nyu.edu/faculty/bio/Thomai%20Serdari). 'Bogliolo must be as daring as when he was Diesel’s CEO and as proud as the Bulgari family has been. Not a small challenge, even for someone as capable as Bogliolo.'"

[Read more](https://www.gfmag.com/magazine/september-2017/bogliolo-add-some-glimmer-luxury-jewelry-brand)