# Professor Thomaï Serdari discusses Estée Lauder's beauty partnership with Victoria Beckham

1 Faculty News August 17, 2016 ![Luxury Daily logo](/sites/default/files/styles/246w/public/assets/images/con_032369.jpg?itok=BZ74qERg)>

Excerpt from [Luxury Daily](https://www.luxurydaily.com/will-estee-lauder-see-tom-ford-level-success-with-victoria-beckham-beauty/) -- "'Considering that British brands have been doing well in the United States, a trend that has grown stronger in the last five years and perhaps will counteract the consequences of Brexit, it is no accident that Victoria Beckham enjoys a positive brand equity in the American market,' \[[Serdari](http://www.stern.nyu.edu/faculty/bio/Thomai%20Serdari)\] said. 'With playful Instavideos being released through Victoria Beckham's Instafeed almost a month before her collection hits the stores the celebrity designer can certainly drive interest in her new, stylishly packaged beauty collection.'"

[Read more](https://www.luxurydaily.com/will-estee-lauder-see-tom-ford-level-success-with-victoria-beckham-beauty/)