# Professor Thomaï Serdari discusses using "luxury" as a marketing tactic

1 Faculty News June 1, 2015 ![Macleans logo](/sites/default/files/styles/246w/public/assets/images/macleans.jpg?itok=3R4xy1bs)>

Excerpt from [Macleans](http://www.macleans.ca/economy/whats-behind-canadas-newfound-lust-for-luxury/) -- "'People are very impressionable,” says [Thomaï Serdari](http://www.stern.nyu.edu/faculty/bio/Thomai%20Serdari), an adjunct associate professor at New York University’s Stern School of Business. 'Everyone is adding the adjective of luxury. You see this all the time with condos. They’re advertised as luxury, but you walk in and the walls are so cheap.'"

[Read more](http://www.macleans.ca/economy/whats-behind-canadas-newfound-lust-for-luxury/)