# Professor Thomaï Serdari explains why some luxury retailers have seen a boost in sales

1 Faculty News June 15, 2015 ![The Washington Post logo](/sites/default/files/styles/246w/public/assets/images/con_031074.jpg?itok=f6OME_Rm)>

Excerpt from [The Washington Post](http://www.washingtonpost.com/business/economy/louis-vuitton-and-guccis-nightmares-come-true-wealthy-shoppers-dont-want-flashy-logos-anymore/2015/06/15/e521733c-fd97-11e4-833c-a2de05b6b2a4_story.html) -- "'These are \[brands\] that really control the supply, and therefore they manipulate the market and the desire for their products,' said [Thomaï Serdari](http://www.stern.nyu.edu/faculty/bio/Thomai%20Serdari), a professor who teaches luxury marketing courses at New York University."

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