# Professor Thomaï Serdari on Louis Vuitton's new behind-the-scenes videos

1 Faculty News June 25, 2015 ![Luxury Daily logo](/sites/default/files/styles/246w/public/assets/images/con_032369.jpg?itok=BZ74qERg)>

Excerpt from [Luxury Daily](http://www.luxurydaily.com/louis-vuitton-gives-intimate-tour-of-headquarters-via-lvmh-feature/) -- "'Having shifted away from mere marketing of products, most luxury brands have redirected their focus on marketing experiences,' said [Thomaï Serdari, Ph.D.](http://www.stern.nyu.edu/faculty/bio/Thomai%20Serdari), founder of PIQLuxury and adjunct professor of luxury marketing at New York University, New York. 'The best way to do that digitally is to create a 360-degree overview of the brand that highlights the processes of production, the people involved, the various stages outlined in bringing a concept to life and to the hands of the consumer and finally, the context within which it all takes place,' she said."

[Read more](http://www.luxurydaily.com/louis-vuitton-gives-intimate-tour-of-headquarters-via-lvmh-feature/)