# Professor Thomaï Serdari offers her perspective on how cocktails can be positioned as part of luxury experiences by brands

1 Faculty News October 10, 2018 ![The Cocktail Lovers magazine logo ](/sites/default/files/styles/246w/public/assets/images/thecocktaillovers192x144.jpg?itok=ofRoJW1k)>

Excerpt from [The Cocktail Lovers Magazine](http://www.stern.nyu.edu/sites/default/files/assets/documents/cocktailloversmagazineserdari.pdf) -- "Luxury in its purest form is a good company with heritage and pure product that delivers quality -- that's the same in any industry. These true luxury companies are very much consumer or service experience driven and want to maintain very high quality product."

[Read more](http://www.stern.nyu.edu/sites/default/files/assets/documents/cocktailloversmagazineserdari.pdf)