# Professor Thomaï Serdari is quoted in a feature story on the growth of the men's beauty market

1 Faculty News December 4, 2018 ![Luxury Daily logo](/sites/default/files/styles/246w/public/assets/images/con_032369.jpg?itok=BZ74qERg)>

Excerpt from the [Luxury Daily](https://www.luxurydaily.com/luxury-brands-need-to-capitalize-on-growth-in-mens-makeup/)-- "'Male beauty lines are still proliferating today because several well-established brands realize that without such products or services, they risk losing their existing customers to competing brands that already offer a beauty line,' said Thomaï Serdari, brand strategist and professor of luxury marketing at New York University and coeditor of 'Luxury: History Culture Consumption,' New York."

[Read more](https://www.luxurydaily.com/luxury-brands-need-to-capitalize-on-growth-in-mens-makeup/)