# Professor Thomaï Serdari is quoted in a feature story on how Dior partnered with local artisans in Morocco for its latest runway show

1 Faculty News May 7, 2019 ![Luxury Daily logo](/sites/default/files/styles/246w/public/assets/images/con_032369.jpg?itok=BZ74qERg)>

Excerpt from [Luxury Daily](https://www.luxurydaily.com/dior-spotlights-artisans-involvement-in-cruise-collection/) -- "'Luxury brands have come to realize that they are competing in a global market and need to address customers of various cultural backgrounds,' said [Thomaï Serdari](https://www.stern.nyu.edu/faculty/bio/Thomai%20Serdari), brand strategist and professor of luxury marketing at New York University and coeditor of 'Luxury: History Culture Consumption,' New York."

[Read more](https://www.luxurydaily.com/dior-spotlights-artisans-involvement-in-cruise-collection/)