# Professor Thomaï Serdari is quoted in a story about multi-family marketing

1 Faculty News March 28, 2019 ![Multi-Housing News logo](/sites/default/files/styles/246w/public/assets/images/Multi-Housing-News-logo-feature.jpg?itok=GRkKKdaI)>

Excerpt from [Multi-Housing News](https://www.multihousingnews.com/post/the-science-of-multifamily-marketing-2/) -- “'In your downtime, you’ve decided to spend 20 minutes on Instagram and you’re actually curious to see what’s on the market,' she said, comparing that to routine habits such as checking a bank account, when someone may be more annoyed at seeing ads cropping up."

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