# Professor Thomaï Serdari is quoted in a story on Dior's sponsored exhibit at the Victoria and Albert Museum in London

1 Faculty News January 31, 2019 ![Luxury Daily logo](/sites/default/files/styles/246w/public/assets/images/con_032369.jpg?itok=BZ74qERg)>

Excerpt from [Luxury Daily](https://www.luxurydaily.com/dior-plays-up-british-connections-in-large-scale-exhibition/) -- "'More than exploring the designer and his design process, this exhibit is important because it provides a textbook example of how singular fashion brands evolved during the 20th century,' said Thomaï Serdari, brand strategist and professor of luxury marketing at New York University and coeditor of 'Luxury: History Culture Consumption,' New York."

[Read more](https://www.luxurydaily.com/dior-plays-up-british-connections-in-large-scale-exhibition/)