# Professor Thomaï Serdari is quoted in a story on Nordstrom's innovation challenges

1 Faculty News August 1, 2019 ![retail dive logo](/sites/default/files/styles/246w/public/assets/images/Retail-Dive-logo-feature_0.jpg?itok=3-tORRZm)>

Excerpt from [Retail Dive](https://www.retaildive.com/news/wsj-nordstrom-family-working-to-boost-stake/560003/) -- "Retail innovation will result from strategic thinking that is risk taking and laser focused. A private company (think of retail space STORY) or a majority privately held business can create the long-term horizon necessary to tackle the challenge."

[Read more](https://www.retaildive.com/news/wsj-nordstrom-family-working-to-boost-stake/560003/)