# Professor Thomaï Serdari is quoted in a trend story about transparency in the luxury beauty industry

1 Faculty News January 26, 2018 ![Womens Wear Daily logo](/sites/default/files/styles/246w/public/assets/images/con_034952.jpg?itok=GTDaf1Og)>

Excerpt from [Women's Wear Daily](http://wwd.com/beauty-industry-news/beauty-features/radical-transparency-sweeps-beauty-industry-cvs-glossier-drunk-elephant-deciem-11119901/) -- "'It challenges other brands that are charging a lot of money for magic potions based on secret ingredients but it would take a radical transformation of society to assume that only transparent brands will sell,’ said [Serdari](http://www.stern.nyu.edu/faculty/bio/Thomai%20Serdari). ‘People’s motives in buying beauty products is deeply rooted in \[the\] psychological, rather than only physical, insecurities. These insecurities are healed as much by the product sold as by the type of escapism the brand offers.'"

[Read more](http://wwd.com/beauty-industry-news/beauty-features/radical-transparency-sweeps-beauty-industry-cvs-glossier-drunk-elephant-deciem-11119901/)