# Professor Thomaï Serdari shares her perspective on how the Nordstrom Anniversary Sale is causing confusion among customers

1 Faculty News July 18, 2019 ![retail dive logo](/sites/default/files/styles/246w/public/assets/images/Retail-Dive-logo-feature_0.jpg?itok=3-tORRZm)>

Excerpt from [Retail Dive](https://www.retaildive.com/news/nordstrom-faces-backlash-over-anniversary-sale-early-access/558993/) -- "'There is something off-balance on how the various tiers of loyalty membership have been structured,' [Serdari](https://www.stern.nyu.edu/faculty/bio/Thomai%20Serdari)​ told Retail Dive in an email. A Member is 'probably an occasional shopper who enjoys the brand association,' and then 'there is a considerable "spend" difference between Insiders and Influencers (from $500/year to $2000/year) that truly differentiates regular beauty shoppers from apparel devotees,' she noted."

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