# Professor Thomaï Serdari shares insights on luxury marketing and Generation Z

Faculty News

— March 1, 2017

![WGSN logo 192 x 144](/sites/default/files/styles/246w/public/assets/images/wgsn192x144.jpg?itok=x8ldctQr)

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Excerpt from WGSN -- "Social media has been instrumental in informing young consumers, and most importantly in instructing them on what is desirable and how luxury should look or feel."