# Professor Thomaï Serdari shares insights on luxury marketing and Generation Z

1 Faculty News March 1, 2017 ![WGSN logo 192 x 144](/sites/default/files/styles/246w/public/assets/images/wgsn192x144.jpg?itok=x8ldctQr)>

Excerpt from WGSN -- "Social media has been instrumental in informing young consumers, and most importantly in instructing them on what is desirable and how luxury should look or feel."