# Professor Thomai Serdari comments on how off-price retailers are impacted by a growing consumer desire for sustainability

1 Faculty News January 28, 2020 ![retail dive logo](/sites/default/files/styles/246w/public/assets/images/Retail-Dive-logo-feature_0.jpg?itok=3-tORRZm)>

Excerpt from [Retail Dive](https://www.retaildive.com/news/how-off-price-continues-to-be-on-point/570265/) -- "Concerns around sustainability are endangering fast fashion and even apparel e-commerce, according to [Thomai Serdari](https://www.stern.nyu.edu/faculty/bio/Thomai%20Serdari), a professor of luxury marketing and branding at New York University's Stern School of Business."

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