# Professor Thomai Serdari offers her perspective on how the tendencies of consumers might change after the coronavirus pandemic eases

1 Faculty News April 8, 2020 ![retail dive logo](/sites/default/files/styles/246w/public/assets/images/Retail-Dive-logo-feature_0.jpg?itok=3-tORRZm)>

Excerpt from [Retail Dive](https://www.retaildive.com/news/the-consumer-after-covid-19/575634/) -- "Whether and how many customers return after the pandemic eases also depends on what they take away from their imposed isolation, according to [Thomai Serdari](https://www.stern.nyu.edu/faculty/bio/Thomai%20Serdari), a professor of luxury marketing and branding at New York University's Stern School of Business. There's likely to be pent-up demand, but possibly tempered by a new appreciation for consuming less, especially as a recession bears down, she said."

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