# Professor Thomai Serdari is quoted in an article exploring whether the COVID-19 pandemic is accelerating an already-rapid decline in print advertising

1 Faculty News May 27, 2020 ![](/sites/default/files/styles/246w/public/assets/images/con_031840.jpg?itok=6TvdRAWj)>

Excerpt from [Adweek](https://www.adweek.com/digital/editors-fall-magazines-do-advertisers-care/2/) -- "Brands that do retain their spend are more likely to retain the relationship they have with a consumer, which has come to expect business from these brands—even in a pandemic, said [Thomai Serdari](https://www.stern.nyu.edu/faculty/bio/Thomai%20Serdari), a strategist in luxury marketing and branding and adjunct professor at NYU Stern."

[Read More](https://www.adweek.com/digital/editors-fall-magazines-do-advertisers-care/2/)