# Professor Thomai Serdari is quoted in a story probing the business case for fashion shows in 2020

1 Faculty News February 7, 2020 ![Fashionista logo](/sites/default/files/styles/246w/public/assets/images/con_047830.jpg?itok=WU_l8oM3)>

Excerpt from [Fashionista](https://fashionista.com/2020/02/runway-fashion-shows-business) -- "It might not currently fit in with his brand, but Panichgul still sees the value in doing a fashion show — as does [Thomai Serdari](https://www.stern.nyu.edu/faculty/bio/Thomai%20Serdari), a strategist in luxury marketing and branding and adjunct professor at NYU's Stern School of Business."

[Read More](https://fashionista.com/2020/02/runway-fashion-shows-business)