# Professor Thomai Serdari reacts to Authentic Brands Group's plan to licensing the Barneys brand to Saks Fifth Avenue

1 Faculty News October 15, 2019 ![retail dive logo](/sites/default/files/styles/246w/public/assets/images/Retail-Dive-logo-feature_0.jpg?itok=3-tORRZm)>

Excerpt from [Retail Dive](https://www.retaildive.com/news/barneys-could-end-up-at-saks-wsj-reports/565035/) -- "But a takeover by a brand licensing company likely signals the end of the high-end, yet off-beat, creativity that Barneys was once known for, according to [Thomai Serdari](https://www.stern.nyu.edu/faculty/bio/Thomai%20Serdari), a professor of luxury marketing and branding at New York University's Stern School of Business."

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