# Professor Thomai Serdari's comments on the future mindset of fashion consumers are spotlighted

1 Faculty News April 16, 2020 ![This is Glamorous Logo 190 x 145](/sites/default/files/styles/246w/public/assets/images/this-is-glamorous%20logo%20190%20x%20145.jpg?itok=iMA7sIbl)>

Excerpt from [This is Glamorous](https://www.thisisglamorous.com/2020/04/will-consumers-spend-their-money-on-fashion-after-covid-19.html/) -- "According to [Thomai Serdari](https://www.stern.nyu.edu/faculty/bio/Thomai%20Serdari), a professor of luxury marketing and branding at New York University's Stern School of Business, 'I think that a lot of people are going to realize that they don't need as much — we have missed an entire month already that we're never going to get back. And people are pressured financially because they're losing their jobs and preparing for a recession.'"

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