# Professor Thomai Serdari warns that the retail industry could experience a slow rebound from the COVID-19 pandemic, explaining that consumers are likely to remain wary of congregating in stores once restrictions are lifted

1 Faculty News April 30, 2020 ![retail dive logo](/sites/default/files/styles/246w/public/assets/images/Retail-Dive-logo-feature_0.jpg?itok=3-tORRZm)>

Excerpt from [Retail Dive](https://www.retaildive.com/news/apparel-retailers-are-in-trouble/576856/) -- "Furthermore, it's unclear what reopening retail looks like, as many consumers are likely to remain wary of congregating in stores unnecessarily. And, while there may be some pent-up demand for new things, that may not include new clothes, according to [Thomai Serdari](https://www.stern.nyu.edu/faculty/bio/Thomai%20Serdari), a professor of luxury marketing and branding at New York University's Stern School of Business."

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